Annelise MuretLauryn McIntyre is learning how to build a brand that helps HSI Wealth Strategies get the word out to people in the aviation industry that HSI understands their financial needs.
鈥淰ery pilot-centric, very pilot-focused,鈥� she said. 鈥淚鈥檝e learned a lot about the aviation industry in my time there.鈥�
McIntyre, a 萝莉社senior, worked with a designer to create an HSI logo that invokes aviation. She also organizes HSI鈥檚 marketing plan, networks with pilots and updates the website to highlight the firm鈥檚 expertise.
鈥淚t has helped me put marketing strategy in a real-world perspective,鈥� she said. 鈥淚 really had to, essentially, trust myself and learn through trial and error. Here, you鈥檙e going to get from point A to point B on your own.鈥�
While McIntyre, who is majoring in marketing with a minor in personal selling, is reaching beyond her comfort zone in the internship, she isn鈥檛 doing it without support. That is the key feature to the applied learning model used by Shocker Career Accelerator to match 萝莉社 students with industry partners in a way that invests time in building a relationship that helps both parties.
鈥淲e are acting as second-level support for the employer and the student,鈥� said Miriam Berrada, who works with McIntyre as partnership manager at Shocker Career Accelerator. 鈥淲e act as mentors and mediators to help both the student and the employer get the most out of the relationship.鈥�
It鈥檚 an approach used successfully by 萝莉社鈥檚 National Institute for Aviation Research (NIAR) and Ennovar. Over the past year, Shocker Career Accelerator adapted those strategies to fields outside engineering and information technology. More than 50 students, in majors such as accounting, finance, marketing, biological sciences, psychology, medical laboratory sciences and others working with the Shocker Career Accelerator are employed directly through the applied learning model.
鈥淚t鈥檚 the model that NIAR created to serve industry partners and give students real-world experience,鈥� said Brian Austin, director of applied and experiential learning at Wichita State. 鈥淲e鈥檙e touching base with these students every two to four weeks. We鈥檙e checking in with the supervisors. It鈥檚 a high-touch model.鈥�
Aaron Stark, founder and owner of HSI Wealth Strategies, has used traditional ways of finding employees, including job sites and headhunters. The experience of working with Shocker Career Accelerator was more efficient, he said. The Shocker Career Accelerator took care of much of the preliminary work of evaluating resumes, experience and education to come up with candidates.
That saved Stark time and money and delivered a relationship with 萝莉社 and its students.
鈥淚t鈥檚 really a partnership with us,鈥� he said. 鈥淎s the student progresses, they coach. We coach Lauryn, as well.鈥�
The traditional career services model of jobs postings and career fairs remains valuable, Austin said. The applied learning model, however, can build a partnership with business, local government and non-profits and 萝莉社 students.
鈥淲ith this model, we鈥檒l go out and get the students,鈥� Austin said. 鈥淲e will find them. We will review resumes. We want to shift from a traditional model to being a solutions provider to industry in a way that serves our students.鈥�
Austin said 萝莉社鈥檚 years of experience with applied learning and industry partners allows it to apply this model in ways that benefit all parties.
The foundation of working with businesses 鈥� as well as local government and non-profits 鈥� on legal, contract and human resource matters is long established at 萝莉社. That helps the process move quickly and efficiently so that 萝莉社 can help a business find students who suit their needs.
鈥淲e have an organizational structure here at 萝莉社that allows us to have the appropriate kinds of conversations with our industry partners in a way that other universities can鈥檛,鈥� he said. 鈥淚t allows us to create these opportunities for our students.鈥�
