March 3, 2021 - Dr. Larisa Genin wants the W. Frank Barton School of Business to be the best business school in the nation. The plan to reach that status starts with creativity, an entrepreneurial mindset and teamwork. Im really hoping that anything we do in the Barton School of Business would revolve around three words innovation, engagement and impact, she said. She hands out black and yellow rubber bracelets with the words Happiness and Joy stamped on as a reminder of her philosophy to emphasize a positive mindset and celebrate achievements.