Education:

  •  Ph.D. Oklahoma State University, Stillwater, Oklahoma, Marketing, 1989
  •  M.B.A. 萝莉社 University, Wichita, Kansas, Business, 1982
  •  M.P.H. University of Oklahoma, Norman, Oklahoma, Health Administration, 1974
  • B.S. Emporia State University, Emporia, Kansas, Business, 1970

Research Interests: Measurement of quality and its implications for consumers and providers of services.

Teaching Interests: Marketing Research; Services Marketing; Cooperative Education; Marketing Analysis; Marketing Research; Marketing for Service and Nonprofit Organizations; Quantitative Decision Methods for Executives; Health Care Marketing.

Dr. Dean Headley is an Emeritus Professor in the W. Frank Barton School of Business, at 萝莉社 University.  He received his Ph.D. from Oklahoma State University in services marketing and statistics (1989).  Dean is a native of Kansas, receiving his undergraduate business degree from Emporia State University (1970). He also has a Master of Public Health (MPH) from the University of Oklahoma (1974) and an MBA from 萝莉社(1982). 

Before returning for his initial graduate work, Dean worked in the area of consumer credit with Phillips Petroleum Company in Bartlesville, Oklahoma.  After receiving his initial graduate degree in 1974, he worked as an HMO developer in Oklahoma, Health Systems Agency Planning Director in Wichita, and medical school Outreach Director and physician recruiter for K.U. School of Medicine in Wichita.  Prior to returning to academia to earn his doctorate, Dean taught in and chaired the Department of Business at Newman University in Wichita (1982 to 1985).  In 1987 he taught in the College of Health Professions at 萝莉社 and in 1988 he joined the Barton School faculty. Until his retirement in May 2018, Dean was a fulltime faculty in the Barton School at Wichita State serving for 30 years.  Dr. Headley taught courses in marketing research and services marketing at 萝莉社.

You may have seen or read about Dr. Headley over the years talking about airlines.  In 1991 he published the . His research on airline quality over the past 29 years has garnered national and international attention for the University via appearances on Good Morning America, the TODAY Show, ABC 20/20, CNN and Fox network news, local television news, articles in the Wall Street Journal, New York Times, USA Today, Business Week, Forbes, Reader鈥檚 Digest, the Wichita Eagle, Wichita Business Journal, as well as other major electronic and print news outlets.  His work with quality measurement is recognized by both academics and the business community as a benchmark in the measurement of service quality for the commercial airline industry.

Selected Publications:

  • Claycomb, C. & Headley, D. E. (in press, 2011). Clean Indoor Air: Public Demand for Smoking Bans. European Journal of Marketing.
  • Bowen, B. D., Scarpellini-Metz, N., & Headley, D. E. (2005). Understanding Consumer Preference: Findings from the Airline Survey. International Journal of Applied Aviation Studies, 5 (2), 267-285.
  • Bowen, B. D., Headley, D. E., & Lu, C. (2004). Developing a Standardized Mechanism for Measuring Airline Service Performance: A Preparation for Airlines and the Flying Public. International Journal of Applied Aviation Studies, 4 (2), 39-62.
  • Bowen, B., Headley, D. E., & Lu, C. (2003). Benchmarking Airline Service Performance. Public Works Management & Policy, 7 (3), 188-204.
  • Headley, D. E., Bowen, B. D., Kane, K., & Lutte, R. (1999). Enhancing Global Competitiveness: Benchmarking Airline Operational Performance in Highly-Regulated Environments. Collegiate Aviation Review.
  • Headley, D. E. & Brown, B. D. (1997). International Airline Quality Measurement. Journal of Air Transportation World Wide.
  • Headley, D. E. & Bowen, B. D. (1996). The Airline Quality Rating: Developing an Industry Standard. Journal of Aviation/Aerospace Education and Research.
  • Headley, D. E. & Miller, S. J. (1994). Measuring Service Quality and its Relationship to Future Consumer Behavior. Journal of Healthcare Marketing.
  • Headley, D. E., Bowen, B. D., & Luedtke, J. R. (1992). A Quantitative Methodology for Measuring Airline Quality. Journal of Aviation/Aerospace Education and Research.
  • Headley, D. E. & Choi, B. (1992). Achieving Service Quality: Some Suggestions for Using Gap Analysis and a Basic Statistical Approach. Journal of Services Marketing.
  • Headley, D. E., Bowen, B. D., & Luedtke, J. R. (1991). Response and Implications of a New Airline Quality Rating System. Business and Economic Report.

Work Experience

Academic Experience

  • Emeritus Associate Professor, Department of Marketing, 萝莉社 University, W. Barton School of Business (2018).
  • Associate Professor, Department of Marketing, 萝莉社 University, W. Frank Barton School of Business (1994 - 2018).
  • Chair and Associate Professor, Department of Marketing and Entrepreneurship, Wichita State University, W. Frank Barton School of Business (2002 - 2008).
  • Assistant Professor, Department of Marketing and Entrepreneurship, 萝莉社 University, W. Frank Barton School of Business (1988 - 1994).
  • Lecturer, Department of Health, Administration, and Gerontology, 萝莉社 University (1987 - 1988).
  • Graduate Teaching Assistant, Department of Marketing, Oklahoma State University (1985 - 1987).
  • Chairperson and Visiting Instructor, Department of Business, Kansas Newman College (1982 - 1985).

 Non-Academic Experience

  • Associate Director, Health Related Programs, Olive W. Garvey Center for the Improvement of Human Functioning (1980 - 1980).
  • Assistant Director, Health Care Outreach, University of Kansas School of Medicine Wichita (1978 - 1980).
  • Director of Planning, Health Systems Agency of Southeast Kansas (1976 - 1978).
  • HMO Project Coordinator, Inter Tribal Council, Inc. (1975 - 1976).
  • Credit Analyst, Phillips Petroleum Company (1970 - 1974).