Overview
Dr. Lisa M. Parcell is the Betty and Oliver Elliott Professor of Communication. She teaches courses in integrated marketing communication, communication history, research methods, and strategic communication. Her main research area is the area of media history, particularly the promotion of American food products between 1880-1960. Recent research focused on Pillsbury and Gold Medal flours, Hershey鈥檚 chocolate, and PET Milk. Other ongoing research explores the history of public relations and its development as a profession.
Dr. Parcell is co-director of The Research Partnership (TRP), the Elliott School鈥檚 in-house marketing research and consulting agency. She is also the Graduate Coordinator of the Communication Master鈥檚 program.
Before coming to 萝莉社, Dr. Parcell worked as a public relations professional for the Sierra Club, Georgia Tech Research Institute, and PACERS, Alabama鈥檚 Small Schools Cooperative.
Between 2001 and 2007 she was Associate Director of 萝莉社-LINK, a community engagement effort charged with facilitating partnerships between 萝莉社 and the local community.
Interview
Listen to Dr. Parcell speak with Rudy Maxa of the nationally syndicated radio travel show, Rudy Maxa's World. Maxa and Dr. Parcell discussed her article, 鈥淧romoting Hershey: The Chocolate Bar, The Chocolate Town, The Chocolate King,鈥� co-authored with Margot (Meg) Opdycke Lamme, associate professor in public relations at the University of Alabama.
Education
Ph.D. The University of Alabama (2003)
M.A. The University of Alabama (1997)
B.S. Appalachian State University (1993)
Classes taught
- COMM 324 Introduction to IMC
- COMM 511 Strategic Communication in Organizations
- COMM 626 IMC Campaigns
- COMM 631 Historical and Theoretical Issues in Communication
- COMM 801 Introduction to Research Methods
- COMM 832 Historical Research Methods
- COMM 860AO Integrated Marketing Communication Case Studies