Even a small audience gives big returns.There are many breeds with smaller numbers of pet owners, such as under 200,000, but due to the unique and passionate products they result in higher returns. I don’t need to repeat myself. Many times, all you can see is that the specific breed that the pet owner owns is like their world to the owner. So the owners really connect to products that feature their breed of pet. They may not be able to take their pet everywhere, but they can wear sneakers and use backpacks with photos of their pet’s breed. Whenever the pet owner goes out the shoes and backpack remind them about their best friend.

The size of the niche doesn’t matter. It doesn’t matter if there is only a thousand people on Facebook with that type of pet. By using Facebook Ads you’re able to sell these products to the pet owners. And you have no competition!

The ads we tested have resulted in two ads with high engagement. As every product is targeted to unique pet owners, it has resulted in super engagement from the targeted audience. This ad alone achieved 40,000 likes, 24,000 posts, almost 5,000 shares, 5,000 loves, and about 12,000 comments. Wow! Twenty five thousand shares. And that is for just a one specific breed! Not every pet breed performs like this, but there are some that do.

At the end of the day, we just need to look the money coming in and the money going out. How much we are made from each product, and how many people have we have added as new customers? To grow the brand we have to make sales; that’s the focus. This example was shared 25,000 times with the eleven thousand comments, and this is only one sneaker featuring a specific breed. It is not financially possible to promote all products at the same time. We promoted that product with that breed because we were testing it out. All of our money that goes into one specific ad and then we wait to see what the returns are, etc.

So there was a kind of gap that time. But overall, the point is if we don’t need many products to test, only a few of them. They simply show us the customers’ reactions, the profitability, and we know the idea.

All you have to do is to go to the Facebook panel and select” interest targeting.” For example, in this ad you can see that we have selected a Yorkshire terrier. As an additional test, it’s a dog breed. That’s all you need! Just choose your posts from your Facebook page, and set up the a targeting like this, launch the ads, and see how it works. Do it every every morning let the ads run for a few days.

There are some products that won’t sell, but there are some products that are going to blow you away. They are going to make you so much of money and general a huge amount of interest, with no competition.