Another problem is negative returns for Facebook campaigns. Because the product is already oversold, it doesn’t matter how good you are at using Facebook Ads. You are not going to make a positive return on ad spending (ROAS). It should not be less than one (1). If it’s two (2), that means if you invest five dollars you get $10 back, you earn double what you spent, which is good. But it is very difficult to accomplish that when there are millions of product in Aliexpress and you have no idea how to test them. So my vision of creating your presence is to cut out the Aliexpress scrap right away and instead offer something that is non-competitive in a market that is not saturated.