Burger King has unwittingly created a phenomenon with its new Whopper advertisement song, which keeps airing during NFL game commercial breaks — and getting stuck in viewers’ heads.

The 30-second commercial, which was posted on YouTube after playing multiple times during this season, details the many combinations customers can “have it their way,” as the longtime Burger King slogan goes.

But the year's true winner for meme fans is Burger King's new earworm jingle. If you live under a rock, you may have missed this jingle.

“Whopper, whopper, whopper, whopper, Junior, double, triple whopper,” the repetitive but catchy song lyrics go.

The fast food chain also created an equally catchy spinoff for its royal crispy chicken sandwich, repeating the word “chicken” over and over. A full version of the song, which similarly is sung in an almost monotone voice and combines both the Whopper and the royal crispy chicken sandwich

The song, from Chicago-based ad agency O'Keefe Reinhard & Paul is technically(Opens in a new window) called "You Rule," and is a riff on BK's 1970s jingle "Have it Your Way(Opens in a new window)," but everyone knows "Whopper Whopper Whopper Whopper" is its actual name.

“Advertising, at its best, is most relevant to people when you celebrate them first, not the brand. And that’s what we love about ‘You Rule’,” said Tom O’Keefe of OKRP. “It invites people in with an approach that recognizes their world, not just sells them stuff.”

“Burger King’s marketing team, coming up with the Whopper song,” tweeted another alongside the meme of Jane Lynch from “Glee.”