Businesses create and maintain an online presence to create awareness about their products or services, and attract more customers.

While this is a positive, many companies are doing the same thing, so it takes expert marketing skills to stand out online.

One of the valuable tools of digital marketing is search engine optimization (SEO).

One of the valuable tools of digital marketing is search engine optimization (SEO).

SEO is the process of creating content infused with keywords relevant to the niche of said content.

SEO is the process of creating content infused with keywords relevant to the niche of said content.

This carefully curated content will make the website the content is placed on rank high on search engines when users search for related keywords.

This differs from paid search because the high search ranking is organic and cannot be bought.

This differs from paid search because the high search ranking is organic and cannot be bought. 

Many startups tend to ignore SEO and focus on product development, raising money, and paid advertising.

Many startups tend to ignore SEO and focus on product development, raising money, and paid advertising.

This is because SEO takes time and does not guarantee results.

This is because SEO takes time and does not guarantee results.