Vrindavan, Bengaluru and Hyderabad are the top three booked destinations for hotels this Valentine’s Day in that order, said hospitality company OYO on Tuesday citing its data.

Vrindavan’s hotel bookings increased 231 per cent from last year; it was followed by Bengaluru (51 per cent), Hyderabad (47 per cent), Pune (45 per cent), Kolkata (38 per cent), Chennai (35 per cent), and Mumbai (19 per cent).

Vrindavan surprisingly emerged as the most booked destination, surpassing popular leisure destinations on Valentine’s Day such as Goa and Manali.

The average duration of stay during this Valentine’s day has increased from 2 days to 4 days in 2023 Vs 2022, indicating consumer demand for longer trips over staycations.

Since Valentine’s Day falls on a Tuesday this year, booking trends indicate that consumers are keen to combine the weekend with Valentine’s Day to head out on a holiday,” the company said in a media statement.

Valentine's Day has evolved from a simple gift-giving tradition to a somewhat grand celebration of love, with people travelling far and wide in celebration.

This year,on Valentine’s Day it appears that travellers have a preference for hill stations over beach destinations, with a whopping 147% increase compared to last year.

Speaking on the increased bookings, an OYO spokesperson said, “It is interesting to note that people are now willing to travel on weekdays as well when there is a good opportunity.