Seth Cockrell, Ph.D.

Chair of the Marketing Department, Assistant Professor

Education:

  • Michigan State University, Doctor of Philosophy (PhD) 鈥� Marketing, 2016

  • University of Arizona, Eller College of Management, Master of Business Administration (MBA) - Finance, 2007

  • Oklahoma State University, Bachelor's degree - German Language and Literature, 2004

My research focuses on explaining and managing phenomena within the fields of macromarketing and pricing. In the area of macromarketing, my research focuses on the multilevel structure of marketing systems and corporate social responsibility (CSR). In the area of pricing, my research focuses on price reactions to changes in the marketplace and consumer reaction to pricing strategies.

  • Research Interest: Corporate Social Responsibility, Pricing, Sales Force Management, analysis of multilevel models and longitudinal data. 
  • Teaching: Introduction to Marketing, Marketing Research 

Published Research

  • Matthews, A. L., Cockrell, S., & Walker, K. L. Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes. Forthcoming at the Journal of Public Policy & Marketing, 07439156231172517.

  • Manis, K. T., Cockrell, S., & Friske, W. The Curvilinear Role of Trust in Marketing Systems: Analysis of a Moderated-Mediation Model with Hierarchical Linear Modeling. Forthcoming at the Journal of Macromarketing, 02761467231172157.

  • Aghaie, S., Javadinia, A., & Cockrell, S. A. (2023). Price Reactions to a Rival鈥檚 Market Exit: Evidence from the US Airline Industry. Journal of Marketing Theory and Practice, 31(1), 115-127.

  • Friske, W., Cockrell, S., & King, R. A. (2022). Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection. Journal of Macromarketing, 42(1), 114-127.

  • Friske, W., & Cockrell, S. (2019). Entrepreneurship, Excise Taxes, and the 鈥淔light to Quality鈥�. Journal of Macromarketing, 0276146719847754.
  •  Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. Journal of Business Research, 90, 286-294.