萝莉社Visual Identity Standards

Overview

萝莉社's brand identity is built on consistency 鈥� consistent quality in our teaching and research, consistent relationships with the community we serve and consistent use of words and images. These visual identity standards are intended to help us all achieve consistency in our communication.

The standards provide us with a single institutional logo that unifies our various colleges, departments and organizations. Like its predecessors, the institutional logo incorporates wheat as a symbol representing our place and our history. Harking back to our earliest days when students shocked wheat as a means of financial support, the use of wheat within the logo continues to represent the hard work and commitment to quality that 萝莉社 is known for as Kansas鈥� only urban-based research university.

Many people helped make these standards a reality. From faculty and staff to students and alumni to community members 鈥� all shared a common goal of strengthening Wichita State's brand to give it a more recognizable presence. Now your assistance is essential to make this goal a reality. Carefully review these standards and see that they are properly implemented and followed.

Thank you for your ongoing efforts in making 萝莉社a powerful brand,
built on a shared commitment to consistency in everything we do.

Visual Identity Standards Policy

The 萝莉社 Visual Identity Standards Manual details specific instructions and guidelines for the consistent use and implementation of the visual elements of the 萝莉社 Visual Identity Standards, as they relate to all forms of university communication. Adhering to these standards creates and enforces the awareness and image of Wichita State University. Well-maintained visual brands are vital in creating the right impressions. By complying with these standards, 萝莉社 will be able to visually present a common front.

The rules and guidelines have been developed with extensive advice and consultation from numerous departments, administration, staff, designers, students, faculty and alumni.

In an effort to develop a strong, highly recognizable and effective visual identity, and to do so through consistent application of visual standards over time, the only approved marks, logos, logotypes, seals and symbols are the ones described in this manual. No other versions of the approved visual standards elements may be used instead of or as replacements for these official 萝莉社 Visual Identity Standards elements.

Separate identifying marks, symbols and logos for 萝莉社 entities (colleges, departments, divisions, centers, etc.) are not permitted under this visual identity program. New logos, marks and symbols may not be introduced. The only exception to this policy is for sanctioned student organizations, which may choose a separate identity or an official 萝莉社 naming unit.

Questions?

For assistance with use of the logo or 萝莉社 Visual Identity Standards, please contact Strategic Communications at 316-978-3045.

All logos and symbols in the Visual Identity Standards Manual manual are the property of 萝莉社and may not be reproduced without permission.

The color palette in the manual is for reference only. For color accuracy, use the PANTONE庐 color system. PANTONE庐 is the property of Pantone, Inc.

Use of 萝莉社 University鈥檚 logos and symbols is covered under university policy 20.11 in the Policies and Procedures Manual. Reproduction of any logos or symbols is prohibited without the approval of 萝莉社 University.

For licensing information, please contact the Office of Tech Transfer and Commercialization at 316-978-6980.

For questions about this manual, please contact Strategic Communications at 316-978-3045.